Longhorns for a Culturally Competent Campus (LC3) Rebrand
The rebranding of UHD’s Longhorns for a Culturally Competent Campus (LC3) program aimed to enhance both the visual identity and accessibility of the initiative. This ten-week workshop is designed to help students improve their cultural competency and interpersonal skills.
The rebrand served a dual purpose: first, to present simplified iconography for the existing LC3 program, making it more recognizable and approachable; and second, to establish a cohesive brand identity for a new mentorship initiative called LC4, or Longhorns for a Culturally Competent Campus Club, which supports LC3 graduates. By creating a clear and engaging visual presence, the rebranding seeks to foster a greater sense of community and connection among participants.