UT Farm Stand
The rebranding of the UT Farmstand program aimed to create a modern and accessible visual identity for University Housing and Dining. The project focused on developing a contemporary logo and color palette that would connect to our campus community.
In addition to the new brand look, I created promotional graphics for social media, posters and signage to enhance the program’s visibility. One of the key challenges was balancing modern aesthetics with the existing spirit of the program, while ensuring that all visual formats remained accessible.
I created the formal UT Farmstand brand mark and collaborated with an illustrator to create the more playful informal brand mark while referencing the original version. Outcomes included improved engagement and awareness of UT Farmstand, along with positive feedback from stakeholders and the university community.